For businesses and payment service providers (PSPs), capitalising on BNPL’s growing influence means offering consumers the convenience and financial flexibility they expect from trusted, local BNPL providers. By enabling customers to split payments into affordable instalments, merchants can boost conversions and cart sizes while getting paid upfront.
Buy Now, Pay Later has major potential
BNPL is big business: the Buy Now, Pay Later market is predicted to grow by nearly 70% between 2024 and 2030. What started as a way for consumers to pay for big-ticket items has now become common practice for everyday purchases, from clothing to groceries.
Research has shown that 68% of Europeans use installment or deferred payments at least occasionally, and in 2024, BNPL/Point of Sale (POS) Financing accounted for 8% of Europe’s e-commerce transaction value, up from 1% in 2014.
BNPL solutions are most popular among Gen Z and Millennial consumers, but adoption is growing among older generations too. In the UK, 40% of Gen X and 20% of Baby Boomers have used BNPL solutions.
The rise of local BNPL providers
As the BNPL market matures, the number of BNPL service providers is growing. There are now more than 200 companies offering instalment loans worldwide, including a range of highly localised options.
Merchants and PSPs wishing to tap into the BNPL market can’t afford to ignore these local options. Offering only major global BNPL solutions isn’t enough to meet customers’ needs.
Introducing ‘Buy Now Pay Local’ by PPRO
Succeeding in the booming BNPL market means offering customers truly local BNPL options. But activating, accepting and managing a range of payment methods can be complex for merchants and PSPs.
Our Buy Now Pay Local solution gives you:
- Europe-wide coverage with a curated portfolio of locally relevant, high-growth BNPL methods
- The ability to boost conversion and AOV, driving higher sales and repeat business by adding local BNPL options at checkout
- A localised payment experience that provides consumers with familiar payment options they know and trust
Where is Buy Now Pay Local available?
Here’s a snapshot of the countries where PPRO supports locally preferred BNPL options.
