China
The average Chinese online shopper spends US$3,142 a year with e-commerce merchants.
Country reports
Discover global e-commerce and online payment preferences.
United States
The average American online shopper spends US$2,926 a year with e-commerce merchants.
United Kingdom
Between 2023 and 2027, the value of British e-commerce will grow from US$305 billion to US$400 billion.
Japan
In 2022, 13% of all retail purchase in Japan were made online and were worth US$200 billion.
France
French consumers use digital payment methods in almost half of all online purchases.
India
Indians use mobile devices to complete just under two thirds of all online transactions.
Spain
In 2025, the average Spanish online shopper will spend US$2,693 with e-commerce merchants.
Mexico
One of the most strategic entry points for businesses expanding into LATAM.
Canada
Canadians spend around US$13 billion a year with merchants based in other countries.
Australia
Australians use mobile devices in 42% of all their online purchases, up from just 36% as recently as 2020.
Italy
Italians prefer digital payment methods. They use cards to pay for just 31% of their online purchases.
Denmark
Danes buy almost a fifth of all their annual retail purchases, worth US$34 billion, from online merchants.